Usually, independent hotels and senior living communities don’t either one underperform because of the property or community itself. Often, it’s because of how you talk about it. What you say about it and about yourself. How the benefit is communicated.

When it comes to that, big companies and big brands with big in-house marketing teams, big agencies and big budgets have an advantage. But if you can’t outspend your big competitors, you can out-think them.

And we can help with that - with a Brand Delivery Assessment or Fractional Marketing Communications Services to support your existing marketing communications program.

‍We’re Karen Nasuti and Woody Hinkle, and for 35 years we were partners in Nasuti & Hinkle Creative Thinking, an award-winning ad agency. You can see our agency website here.

When you own a business, you really have two jobs – the work you’re doing and running the business. Not long ago, we made a lifestyle decision and opted to spend our time and energy doing the work rather than running a business. And we decided to specialize in independent hotels and resorts and senior living communities. Hotels because that’s what we’ve been doing for all this time and senior living because not only is that industry similar to hospitality in many ways but also because we really understand the demographic.

We’re not a couple of kids. There’s a lot of “been there, done that” in our resume. Whatever challenge you’re facing, it probably won’t be our first rodeo.

We’re not trying to replace your agency or your in-house team. But we can strengthen what is already there and help it perform better.