Every property or community us unique. There isn’t necessarily a one-size-fits-all assessment. 

Based on your specific challenges or needs and budget, we’ll put together a plan that will address both. But here are three potential off-the-rack assessment levels that could fit. In any case, they will give you a good idea of what we can do at what level and the sort of customization we offer. 

Essential Brand and Messaging 

A topline snapshot to identify the most important branding and marketing weaknesses, gaps or opportunities with broad-brush recommendations.

Best for companies wanting a fast, broad-brush evaluation of priority Brand delivery issues for a single property.

What we will review and evaluate:

• Brand positioning overview

• Messaging strategy

• Message delivery channels mix

• Messaging creativity and clarity

• Promotions

Timeframe:

Usually 2-3 weeks, depending on your availability

__________________________________________________________________

Detailed Brand and Messaging

A more detailed assessment of your Brand and message strategy, alignment, target, messaging effectiveness, delivery channels and guest communications.

Best for independent hotels, resorts, or hospitality groups seeking meaningful strategic direction and marketing refinement and tools that can be put to use immediately. Also ideal for post-renovation, new owners or branding or the introduction of a new, larger competitor into the market. 

What we will review and evaluate:

• Brand positioning Target analysis

• Brand alignment with Target

• Messaging Website Social Media

• Messaging strategy Messaging clarity

• Message delivery channels mix Promotions

• Website creative assessment

• Competitive positioning and marketing overview Pre- and post-visit guest communications

• Email Marketing strategy and content

Timeframe:

Usually 3-4 weeks, depending on your availability

__________________________________________________________________

Comprehensive Brand Delivery Assessment

A deep-dive analysis across all major Brand touchpoints and guest-facing communications including detailed evaluation of message content and media channels and budget allocation. Includes a work-in-progress phone or Zoom session with updates.

Best for properties with serious performance issues, preparing for repositioning, ownership transition, or post-renovation, re-branding or the introduction of a new, larger competitor into the market.

What we will review and evaluate:

• Brand positioning Target analysis

• Brand alignment with Target

• Messaging Website Social Media

• Messaging strategy

• Messaging clarity and creative execution Photography

• Message delivery channels mix Outlet (spa, restaurants, etc.) Messaging  strategy Messaging clarity

• Promotions

• Paid advertising channel and budget allocation Website creative assessment

• Competitive positioning and marketing Pre- and post-visit guest communications

• Overall synch of all communications tools and channels Visual identity

• Social messaging strategy and content

Timeline:

Usually 5-8 weeks, depending on your availability