On-demand marketing expertise
Hats
Seems like in the hospitality business these days — especially among independents — management wears a lot of hats. Specifically, GMs or Sales Managers wind up as de facto marketing managers, whether they want to or not. And whether they’ve got the skillset to do it or not.
OK, we can help you with that. You’ve probably read about fractional executives in business, but it’s something not readily available for hotels and resorts. Until now.
We bring more than 30 years of award-winning experiencing to the party. Experience with hotels, resorts, luxury hotels, boutiques, chain, clusters, all-suites and meetings hotels. We even developed an in-house agency for one client.
It’s like having an experienced Marketing Director on staff, but only when you need one. At a fraction of the cost of a full-time employee. Especially one with qualifications like ours.
What we can do
Brand clarification/management
Vendor management and coordination
Marketing plan development
Advertising creative development and management
Email campaign development, creative and management
Promotions development
Website content development and coordination with your web firm
All of which can increase your revenue. That’s a good thing, right?
What you need when you need it and only what you need when you need it.
Let’s talk
No two properties have the same needs.
Maybe you need some help setting up your in-house operation so it can run on its own. Perhaps you want someone to take the burden of managing the various nuts, bolts and vendors of your marketing program off your hands. Or could be you just want to have some go-to on-call help when you need it.
Take few minutes on the phone with Karen and see if you don’t find it useful. We’re betting you will.
She’s available by phone at 301.222.0010, Ext. 1 or email at karen@nasuti.com.