Brand Sync Assessment for hotels and resorts
Three things have to be in sync for you to succeed:
Your Brand, your Marketing and Reality.
Brand, of course, is what distinguishes you from your competition.
Marketing is how you deliver that Brand to potential clients or customers.
And Reality is, well, reality.
If what you think you are and what you tell people you are (and how you do it) don’t align with what you actually are, you’ve got a problem. And not knowing whether or not they do is an issue. Especially now, Covid having thrown so much into a state of flux.
We can help. With Brand Sync Optimization.
This is not one of those “here’s what you’re doing wrong, so good luck with that” things. We’ll leave you with thinking, like ideas, strategies, creative direction and opportunities. Things you can actually use. A written road map.
After more than 30 years in business we’ve picked up a lot about What Works, What Doesn’t Work and What’s Important. We know what it takes to succeed, and we can help you get your Brand, Marketing and Reality all in sync.
What we’ll do
Study your Reality
An objective party can often look at what you offer, what you’re doing and how - as well as your competitive set - and get a better feel for reality of your situation than someone close to the company can. With open minds and no preconceived notions. We’re only interested in your reality as our starting point.
Assess your Brand Promise
Your Brand is what distinguishes you from your competition. We’ll dig into what you say about yourself to ensure that it’s clear and based in Reality. We may challenge you on some points. And we’ll offer ways to refine it, clarify it or improve it.
Review your marketing communications strategy and plan
We’ll evaluate your competitive landscape, targets, strategies and delivery channels. If you don’t actually have a written marketing communications plan, we can help you write one or write one for you.
Assess your messaging and/or creative
Our agency won more than 150 creative awards for our work, so whether it’s a website, email, display advertising or collateral, we know the difference between creative that work and creative that doesn’t.
And what to do about it.
Lots of examples on our agency website.
So let’s talk
Interested?
You can reach Karen Nasuti at 301.222.0010 Extension 1 or email her at karen@nasuti.com.
Before you go . . .
There’s something else here that might interest you.
Fractional marketing management. Just for hotels and resorts.
What you need, when you need it. But only when you need it.
Read about that here.